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DIGITALLY DRIVEN FUTURE R EADY
Wegagen Bank Reinvents Its Banking Experience

Wegagen Bank is pushing ahead with a digital transformation plan, embedded within its five-year corporate strategy aligned with the broader national digital agenda. Focusing on expanding digital services such as mobile banking and AI-driven lending products, the Bank has launched innovative platform...

Wegagen Bank is pushing ahead with a digital transformation plan, embedded within its five-year corporate strategy aligned with the broader national digital agenda. Focusing on expanding digital services such as mobile banking and AI-driven lending products, the Bank has launched innovative platforms like Efoyta, a collateral-free digital loan specifically for women-led small businesses overlooked by traditional finance. 

Using data analytics to spot trends, including salaried customers’ end-of-month liquidity crunches, it introduced the “Wase Prime” payday loan, which has dramatically shortened loan processing from months to mere minutes.


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Experience the full story in our exclusive digital edition. Addis Fortune Finance – Volume 2 takes you inside the defining moments of Ethiopia’s banking year. From record-breaking profits to emerging risks, this issue offers in-depth analysis, data-driven insights, and expert commentary.

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