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In a Town Built on Beer, Heineken Ethiopia Bottles Hope

Rabia Yasin had long measured wellbeing by the handful. On most seasons, her husband’s small plot at the edge of Bedele, a town 260Km west of Addis Abeba, in Oromia Regional State, produced enough grain to fill the family’s pantry, but never enough to sell. She tried growing pepper and cabbage...

Rabia Yasin had long measured wellbeing by the handful. On most seasons, her husband’s small plot at the edge of Bedele, a town 260Km west of Addis Abeba, in Oromia Regional State, produced enough grain to fill the family’s pantry, but never enough to sell. 

She tried growing pepper and cabbage outside the mud-brick house they rent near the Bedele Brewery, one of three bottling plants of Heineken Ethiopia . The extra cash, she says, “was never enough to support six children.”


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