The increase in profitability comes despite an environment where many banks face heightened pressures on margins and asset quality. Wegagen Bank’s ability to expand its loan book, whilst maintaining healthy deposit growth, is attributed to a carefully managed liquidity strategy and an appetite for risk that has so far been rewarded. Analysts see central to this growth the Bank's leverage, with an equity multiplier of 7.14; for every Birr of equity, the Bank controls over seven Birr in assets. While moderate by international standards, this level of leverage proved Wegagen's effective use of assets to fuel growth.