“The massive expansion of expenses undermined the revenue growth, resulting in a reduction in net profit,” Abdulmenan said. He warned Yehuala and his team to exercise caution. Yehuala, who has a postgraduate degree in business administration and 25 years of banking experience, defended his growth strategy, arguing that investments in IT and digitisation will make Abay Bank competitive by providing unparalleled customer service. “We prefer to invest in IT and accessibility such as branch expansion, ATM and POS,” he told Fortune. “But most of the costs are fixed costs.”